OSCAR Events Co
  • About
  • How we work
  • Who we serve
  • Case Studies
  • Exhibition Stands
  • Insights
  • Resources
  • AsteriskTalk to OSCAR
  • About
  • How we work
  • Who we serve
  • Case Studies
  • Exhibition Stands
  • Insights
  • Resources
  • AsteriskTalk to OSCAR

We help B2B companies get real business from trade shows.

OSCAR Events Co.

We help B2B companies get real business from trade shows.

Specialist trade show strategy for B2B marketing teams that want more commercial value from every event

Talk to OSCAR

WHY OSCAR?

A proven framework for better trade show performance

See how we work

Commercial focus

Every recommendation ties back to what the business needs the event to deliver

Whole-event thinking

Strategy, stand, team and measurement work better when they’re connected, not treated as separate tasks

Learning that compounds

Each event creates useful intelligence, so the next one starts smarter instead of starting again

Who is OSCAR?

OSCAR is the specialist exhibition layer for B2B marketing teams that want their trade shows to contribute to broader business goals, not simply justify the spend.

We step in where exhibition expertise is most useful — connecting strategy, people and measurement so the budget, activity and team you already have work harder together.

Led by Jess Turnbull, OSCAR brings 14 years of trade show experience, an independent perspective and a slightly obsessive interest in what makes one event outperform another.

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Who we serve

You know trade shows could be contributing more to the business

You want clearer objectives, better decisions and an exhibition strategy that connects the event to what the wider business is actually trying to achieve.

Who we serve

Trade shows are a huge investment for us and we have been under scrutiny from management to show their value. We worked with Jess to develop systems to achieve this and achieved 308% more warm/hot leads than we hoped for. Overall, we are very happy with the deeper clarity around our attendance and look forward to continuing our new measurement standards with OSCAR at future events.
Elle Cocks, Events and Marketing Specialist, Sandvik Group
We had some push back initially from our own team on the strategic direction proposed, but after the 1st hour on the floor they had bought into the plan. Our stand worked exceptionally well! Last year we only got 15 leads. Following your exhibit strategy and advice this year we walked away with 88 high quality leads. We couldn’t be happier!
Cailean Maclellan, Managing Director, Saltire Infrastructure
Our stand was used at eight exhibitions over three years, with a visual refresh halfway through. We have been very happy with it, not just visually, but practically serving our needs from meeting senior stakeholders to showcasing our capabilities. It stood out prominently amongst our competitors.
Stephen Browning, Corporate Affairs Director, Leidos
3× more leads without displaying every product
Jason Dickman, Marketing Manager, Beckman Coulter
We worked with Jess on an Exhibition Playbook for Evoke Projects and she absolutely nailed it. The plan and strategy were clear and precise and linked with our industry perfectly. We were able to implement it immediately at the Vet Expo 2023. We'll also be able to adapt it to any further expo's. The best part was we returned back with high quality leads that made our whole experience worthwhile.
Eliza Shedden, Events & Marketing Coordinator, Evoke Projects
Having worked with a variety of trade show companies over the years, there's no doubt that for both strategy and execution they are leaders in their field. Jess and Chris are at the top of their profession in Australia and I would thoroughly recommend them to anyone wanting to achieve superior (measurable!) outcomes from an exhibition.
Grant Behrendorff , Managing Director, AC Solar Warehouse
Working with Jess and Chris is an absolute pleasure and the efficiency they bring to the projects pushes us to be a better company. Highly recommended. The BEST team in the business. If you are looking for someone who is passionate, organised and have the best attitude to work with, these guys should be your choice. We just keep going back to them!
Erik Leinius, Business Development Territory Manager, NSK Oceania
"I've learned that it's not just about showing up with a great display. It's about how you engage people before the show and how you try to close those deals after the show."
Alex Aguirre, Marketing Manager, Stryker Emergency Care
“You have really pushed and challenged us to think differently.”
Matt Scott, Timberline

Exhibition insights

How to Calculate Trade show ROI preview image
  • Articles

How to Calculate Trade show ROI

Do you know how many leads you need to collect at a trade show to get a 5x or 10x return on your investment?

How to Boost Your Trade show Results with Effective Staff Training preview image
  • Articles

How to Boost Your Trade show Results with Effective Staff Training

Struggling to meet your trade show goals? The secret might lie in your staff training. Effective training can transform your team into a dynamic force on the trade show floor, significantly boosting your results and their enthusiasm.

Trade Show Metrics to Measure to Prove Success Beyond ROI preview image
  • Articles

Trade Show Metrics to Measure to Prove Success Beyond ROI

Trade Shows offer so much more than just sales opportunities: they are dynamic platforms where businesses can explore many strategic goals tailored to their unique needs. Instead of just focusing on leads or ROI, we encourage you to explore the many different goals your business might have.

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Ready to make your next show work harder?

Let’s have a chat about where you’re at and work out where OSCAR could make the biggest difference.

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Not sure where the gaps are?

Use our free trade show performance tool

10 questions. 5-7 minutes.

Pressure-test your strategy, team performance and measurement and see where your attention may be best spent.

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