Services and Tradeshow Management
What we do
Our strategic, objective-focused tradeshow services are tailored to your business, so you see measurable, powerful results that are aligned with your goals.
OBJECTIVE
Many companies commit to events and then … turn up. They never once consider their goals.
This makes it really hard for teams to work together effectively and stay focussed. Without clearly defining your purpose, you’ll see little to no return, which makes sense, because if you don’t know why you’re there, how can you tell if it’s working?
Our Research & Discovery service focuses on establishing clear, measurable objectives for your tradeshow, so that every element has a purpose. But we don’t just look at a single exhibit on its own – we look at your entire business ecosystem. Together, we'll craft a strong set of goals for your tradeshow that sync up perfectly with your company's long-term KPIs.
In short, we set you up for success before you step out onto the event floor.
STRATEGY
Do tradeshows even work? Of course they do, but many people leave an event experience feeling like their investment didn’t really pay off.
That’s because they’re missing the crucial piece of the tradeshow puzzle: strategy. Your tradeshow is so much more than a stand – it’s an opportunity to achieve genuine goals and see outcomes that move the needle for your business.
At OSCAR, we go way beyond the build. We give you robust, highly customised strategies that focus on YOU and the goals that your team wants to reach. Think awareness, leads, sales, PR – you name it, we can help you get it through a comprehensive tradeshow strategy. We look at everything that goes into a tradeshow plan – messaging, technology, staffing, design, engagement strategies, data – and provide you with an actionable report that will inform your tradeshow roll out. We also help you make the most of your budget, advising on which shows to attend, the optimal exhibit size and where your investment will (or won’t) have the greatest impact.
CREATIVE
Let’s face it – unless you work in a specifically creative field, it’s really hard to turn booth ideas into reality.
What seems great in planning often fails to capture attention once it’s built. With so many other stands competing for attention, you need an eye-catching exhibit, because we KNOW you didn’t invest all that time and money just to get something … bland.
Luckily, our Creative service helps you plan a unique and memorable exhibit design. Using our industry expertise, we create a done-for-you exhibit brief, and manage your entire briefing process, including scope and modifications.
And the best part is, not only will your booth stand out, but every creative detail will align with your business’s strategic goals so you’ll look good while also boosting brand recognition and maximising engagement!
ACTION
Executing a tradeshow stand can be incredibly complex. There are many moving parts and if they don’t work together, you risk wasting resources and damaging your reputation. No thanks.
OSCAR’s Action service solves this by taking your strategy and turning it into a done-for-you execution plan. We then manage everything that’s outlined: we oversee the build, installation and bump out, co-ordinate your marketing campaign and provide a suite of tools and templates to streamline the entire experience. This includes detailed staff rosters, key contacts, accommodation details, catering options and even recommendations for the best local coffee spots (arguably the most essential aspect!). We’ll train your staff so they can work towards your KPIs, and if you need extra hands, we’ve got those too.
By the time your tradeshow rolls around, you’ll step onto the floor calm, clear and caffeinated, knowing that every operational detail is handled.
RESULTS
How’d your last event go? What worked? What didn’t?
If you’re not quite sure, it’s probably because you’re relying on gut instinct instead of solid data. Essentially, you’re guessing. This makes it almost impossible to justify future investment in tradeshows and you’ll likely have repeat mistakes, missed opportunities and a lot of “we’ll do better next time” with no clear plan.
OSCAR’s Results service takes guesswork out of the equation. We provide uniquely comprehensive tools and advanced analytics to measure your tradeshow performance. From lead tracking to team performance analysis, our insights are meaningful, relevant and actionable. You’ll be able to spot trends, benchmark against past event, and make informed decisions that actually move the needle
Most importantly, we turn those insights into action, giving you clear, strategic recommendations to refine your approach and maximise your ROI. With OSCAR, you’re not just looking back – you’re setting the stage for even bigger wins ahead.
Tradeshow project management (aka we’ll do it all!)
Ever been thrown into the deep end with planning a tradeshow?
Navigating the complexities of tradeshow planning can drain your team's resources and distract from your core objectives. Many businesses find themselves under pressure, juggling designing the booth, handling logistics, training staff and marketing, losing sight of the bigger picture.
That’s exactly why we offer a done-for-you event project management service. Our expert team can take complete charge, allowing you to focus on broader business goals and leadership responsibilities. If you need that extra support, we can handle everything for you from strategy, creative, production, event implementation through to results. We handle all the logistics and execution, from pre-show marketing to post-event follow-ups, so your tradeshow experience is flawless (and delivered on budget!).
This service is about way more than creating an engaging experience for your visitors - it’s about providing you with a strategic tradeshow that will deliver tangible, quantifiable business results for your company.
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