Who we serve
Who we serve
OSCAR is for B2B businesses that want to use tradeshows to get strategic results
We work with businesses that want to make every tradeshow count. Whether you’re new to exhibiting, looking to refine your strategy with data-driven insights or need a partner to take the stress off your plate, our tailored approach will ensure every event aligns with your goals, maximises impact and delivers results that matter.
Businesses Seeking Strategic Guidance
You might be:
- First-time exhibitors who need hands-on guidance.
- Corporates looking to take your events to the next level.
- Stuck in the rut of “this is how we’ve always done it”.
You want:
- More confidence and a clear direction for what you should be doing at tradeshows.
- Help constructing a plan that feeds into greater business objectives.
- An advisor at every step of the project, not just the construction.
- Expertise around what works and doesn’t.
For many businesses, tradeshow planning begins with confusion. Objectives are vague, stakeholders aren’t aligned and efforts often feel like a shot in the dark. The result? A stand that looks fine (maybe even better than fine), but doesn’t deliver the business impact you need.
OSCAR brings clarity and focus with robust, customised strategies designed to align your team and deliver on your goals. Whether you’re looking for awareness, leads or sales, we help you map out KPIs and actionable plans that set the stage for success. No cookie-cutter solutions here – every plan is as unique as your business.
Teams Hungry for Data and Insights
You might be:
- A business doing multiple shows
- Needing clarity on leads and quality prospects
- Required to present clear, actionable reports to leadership
You want:
- Better visibility and metrics around your tradeshow performance
- Sound data to make calculated business decisions
- To know that your tradeshow efforts are paying off
- Continual improvement, with benchmarks across multiple events.
You’ve put in the effort, but at the end of the tradeshow, you’re left wondering: Did it work? Without the right tools or metrics, it’s hard to quantify success or benchmark against past efforts. That means missed opportunities and no clear path forward.
OSCAR’s analytics tools simplify the reporting process, so you get clear visibility into your tradeshow’s performance. From lead capture to team analysis, our insights are actionable and relevant, helping you refine strategies and showcase real results. It’s data with purpose, so you can improve and grow.
Overworked Teams Needing Hands-On Support
You might be:
- A team with limited resources who need end-to-end support.
- Juggling tradeshow planning with other responsibilities.
- Longing for a body double to step in and run your events!
You want:
- A powerful sales team who are trained, calm and enthusiastic.
- Extra support to take tradeshow planning off your plate.
- Help with staffing, marketing, engagement strategies, lead capture and processing.
- A smooth, stress-free process where every moving part is handled.
Tradeshows can overwhelm even the most organised teams. The stress of tight deadlines and last-minute logistics can leave your team stretched thin, slightly exhausted and too busy to focus on what really matters: connecting with clients.
OSCAR takes the pressure off with full-service support. From marketing campaigns to on-site management, we can handle it all. Whether it’s detailed scheduling, exhibit installation or staff training, we make sure it all comes together smoothly. Plus, our uniquely process-driven approach means we’ll always keep your greater business goals in mind, so your tradeshow experience will be smooth AND strategically successful.
Make your next tradeshow your best yet!
Let’s chat about how OSCAR can help you get real results.