Who We Serve

For B2B marketing teams that want more commercial value from trade shows

Whether you’re trying to improve results, understand what your exhibitions are actually delivering, or simply need specialist support around key decisions, OSCAR steps in where it can make the biggest difference.

Teams wanting more from their trade shows

You might be:

Repeating what worked last time
Making stand, messaging and activity decisions separately
Wanting more qualified leads but unsure what needs to change

You want:

A stronger plan behind the exhibition
More qualified opportunities
Confidence in where to invest time and budget

OSCAR brings the pieces together around what the business actually needs the exhibition to achieve, so your time and budget are working harder in the areas most likely to make a difference.

Related support: OSCAR Strategy

Teams struggling to show what the exhibition actually delivered

You might be:

Getting plenty of leads but unsure how valuable they really were
Hearing that the show was “good” without much evidence behind it
Knowing exhibitions contribute to the business, but struggling to explain exactly how
Finding that sales, marketing and leadership each view exhibition success differently

You want:

Better visibility into what happened after the show
A clearer picture of lead quality, progression and commercial outcomes
Data points that reflect both sales and marketing objectives
Something meaningful to report back to leadership

OSCAR helps bring the available data, feedback and perspectives together so you can see more clearly what the exhibition delivered, what influenced the result and what should change next.

Related support: Post-Show Performance Analysis

Teams lacking exhibition bandwidth

You might be:

Managing exhibitions alongside a much broader marketing role
Juggling campaigns, launches, stakeholders and sales requests
Short on internal exhibition expertise
Wanting another experienced set of eyes without adding a permanent role

You want:

Specialist exhibition expertise when it matters
Less internal pressure around key exhibition decisions
Someone who can quickly understand the bigger picture
Support that strengthens your team rather than replacing it

Trade shows are niche, but most marketing teams don’t have the luxury of focusing on them full-time. OSCAR steps in where specialist exhibition expertise is most useful, then steps back out when it isn’t.

“You have really pushed and challenged us to think differently.”

Matt Scott, Timberline

Trade shows are a huge investment for us and we have been under scrutiny from management to show their value. We worked with Jess to develop systems to achieve this and achieved 308% more warm/hot leads than we hoped for. Overall, we are very happy with the deeper clarity around our attendance and look forward to continuing our new measurement standards with OSCAR at future events.

Elle Cocks, Events and Marketing Specialist, Sandvik Group

I had the longest list of worries as I signed on the dotted line for this trade show, but engaging Jess and the team really took those worries away. She held my hand through the process, connected me with the right people, and I felt very confident in the lead up to today.

Alex Aguirre, Marketing Manager, Stryker Emergency Care

We worked with Jess on an Exhibition Playbook for Evoke Projects and she absolutely nailed it. The plan and strategy were clear and precise and linked with our industry perfectly. We were able to implement it immediately at the Vet Expo 2023. We'll also be able to adapt it to any further expo's. The best part was we returned back with high quality leads that made our whole experience worthwhile.

Eliza Shedden, Events & Marketing Coordinator, Evoke Projects

We had some push back initially from our own team on the strategic direction proposed, but after the 1st hour on the floor they had bought into the plan. Our stand worked exceptionally well! Last year we only got 15 leads. Following your exhibit strategy and advice this year we walked away with 88 high quality leads. We couldn’t be happier!

Cailean Maclellan, Managing Director, Saltire Infrastructure

Working with Jess and Chris is an absolute pleasure and the efficiency they bring to the projects pushes us to be a better company. Highly recommended. The BEST team in the business. If you are looking for someone who is passionate, organised and have the best attitude to work with, these guys should be your choice. We just keep going back to them!

Erik Leinius, Business Development Territory Manager, NSK Oceania

3× more leads without displaying every product

Jason Dickman, Marketing Manager, Beckman Coulter

Our stand was used at eight exhibitions over three years, with a visual refresh halfway through. We have been very happy with it, not just visually, but practically serving our needs from meeting senior stakeholders to showcasing our capabilities. It stood out prominently amongst our competitors.

Stephen Browning, Corporate Affairs Director, Leidos

Having worked with a variety of trade show companies over the years, there's no doubt that for both strategy and execution they are leaders in their field. Jess and Chris are at the top of their profession in Australia and I would thoroughly recommend them to anyone wanting to achieve superior (measurable!) outcomes from an exhibition.

Grant Behrendorff , Managing Director, AC Solar Warehouse

Not sure which of these sounds most like you?

Let’s have a quick chat about where you’re at and work out where OSCAR could make the biggest difference.

Book a 15-minute call

Teams wanting more from their trade shows

You might be:

Repeating what worked last time

Making stand, messaging and activity decisions separately

Wanting more qualified leads but unsure what needs to change

You want:

A stronger plan behind the exhibition

More qualified opportunities

Confidence in where to invest time and budget

OSCAR brings the pieces together around what the business actually needs the exhibition to achieve, so your time and budget are working harder in the areas most likely to make a difference.

Teams struggling to show what the exhibition actually delivered

You might be:

Getting plenty of leads but unsure how valuable they really were

Hearing that the show was “good” without much evidence behind it

Knowing exhibitions contribute to the business, but struggling to explain exactly how

Finding that sales, marketing and leadership each view exhibition success differently

You want:

Better visibility into what happened after the show

A clearer picture of lead quality, progression and commercial outcomes

Data points that reflect both sales and marketing objectives

Something meaningful to report back to leadership

OSCAR helps bring the available data, feedback and perspectives together so you can see more clearly what the exhibition delivered, what influenced the result and what should change next.

Teams lacking exhibition bandwidth

You might be:

Managing exhibitions alongside a much broader marketing role

Juggling campaigns, launches, stakeholders and sales requests

Short on internal exhibition expertise

Wanting another experienced set of eyes without adding a permanent role

You want:

Specialist exhibition expertise when it matters

Less internal pressure around key exhibition decisions

Someone who can quickly understand the bigger picture

Support that strengthens your team rather than replacing it