A focused 30-minute breakdown of where results are usually lost and what high performing teams do differently.

Jess has spent 14 years working out exactly why some teams get real, measurable results from trade shows and others don't. She's worked across hundreds of shows and has seen the same gaps come up time after time.
This session is a distillation of what she's learned. Not theory. What she actually sees in the field, show after show.
