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OSCAR Master Class

WHAT THIS SESSION COVERS

Most people think ROI is measured after the show.

We believe it's shaped long before it begins.

Most exhibitors evaluate success by looking at lead numbers and asking whether the event paid for itself.

During this session we'll explore the decisions that quietly shape exhibition performance before, during and after every event—and why the strongest exhibition programs aren't always the ones with the biggest budgets.
Better decisions create better commercial outcomes.

Meet your presenter

Jess Turnbull

Founder | OSCAR Events Co

Jess Turnbull helps B2B organisations make better exhibition decisions.

After working across hundreds of exhibitions, she noticed a pattern. The organisations achieving the strongest commercial outcomes weren't necessarily spending more—they were making better decisions before, during and after every event.

Today Jess works alongside marketing teams to help turn exhibitions into repeatable growth channels through strategy, alignment and commercial thinking.

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What's really clear for me today is exactly what we need to do. We know where to stand, we know what conversations we need to have, we know how we're going to follow up on our customers after the show.
Stryker Emergency Care, Stryker Emergency Care
Trade shows are a huge investment for us and we have been under scrutiny from management to show their value. We worked with Jess to develop systems to achieve this and achieved 308% more warm/hot leads than we hoped for. Overall, we are very happy with the deeper clarity around our attendance and look forward to continuing our new measurement standards with OSCAR at future events.
Elle Cocks, Events and Marketing Specialist, Sandvik Group
We had some push back initially from our own team on the strategic direction proposed, but after the 1st hour on the floor they had bought into the plan. Our stand worked exceptionally well! Last year we only got 15 leads. Following your exhibit strategy and advice this year we walked away with 88 high quality leads. We couldn’t be happier!
Cailean Maclellan, Managing Director, Saltire Infrastructure