We Got Harvey Norman Business & Education More Qualified Leads With a Tradeshow Strategy and Interactive Tools
The Client
The Harvey Norman Business & Education supports education across Australia by providing hardware and technology products, including a Professional Development solution with modules around STEAM Coding, Content Creation and Animation.
Their Story
At their previous exhibit, the team spent a great deal of time and effort collecting and following-up on almost 1,000 leads. Unfortunately only 10% of those were quality leads. You don’t need to be a STEAM genius to figure out that that is an appallingly low conversion rate!
The OSCAR Difference
Not all leads are created equal. Some are just a plain old waste of your time.
So, how do you weed out the tyre-kickers? Well, if you have the know-how, and the right strategy, you can attract more of your target market (less of the tyre-kickers) and qualify leads in real time, right there on the tradeshow floor.
Bonus points if you opt to use tech to do a lot of the heavy lifting! Our technology can automatically feed lead data into your CRM, removing the need for manual entry and letting you follow up with leads as soon as you're back from the show.
OSCAR Services
We developed a strategy for attracting their ideal visitors to the stand, then directed them to a custom touch-screen interaction experience. As people engaged with the digital content, their interest data was captured, and they were immediately qualified.
The Result
- 93% Quality Leads
- An ROI positive tradeshow
This strategy significantly increased the quality of leads that Harvey Norman Business & Education received, all with a few clicks of a button. Rather than being overloaded with ‘general interest’, the team could focus on having better in-person conversations. The stand garnered 219 high quality leads, and Harvey Norman’s conversion rate more than covered the cost of their attendance.
