OSCAR Master Class
WHAT THIS SESSION COVERS
The 5 gaps most teams don't know they have
Stand design, traffic, activations, lead numbers... These are the things most exhibitors focus on (and they matter). But they're not where results are won or lost.
The real performance gaps live underneath. In the clarity of your message before a visitor even stops. How consistently your team handles a conversation and whether your engagement is creating a real pathway (or just filling time). Or is follow-up even going to work with the data you're capturing...
These gaps don't announce themselves. You can run a genuinely busy stand and still walk away with very little qualified pipeline.
Not because your team didn't work hard. Because the strategy wasn't there.
This session names the five gaps, shows you what they look like on the floor, and gives you a sharper lens for your next event.
What's really going on behind a high-performing stand.
Most trade show advice stops at the stand. After 14 years across hundreds of shows, what Jess finds in the gaps is almost always the same.
She built the OSCAR framework to give B2B exhibitors the structure most events are missing. Not theory. A practical system that connects message, team, engagement and results so everything on the floor is working towards the same outcome.
This session is a distillation of what she sees show after show. The patterns that show up when a stand looks successful but the results don't follow and exactly what shifts when they do.
