We Generated 300% More Leads and a Queue Out The Door For a Leader in Science
The Client
Beckman Coulter Life Sciences accelerates scientific and healthcare discoveries by providing essential data. Their mission is to help researchers and healthcare professionals access the information they need quickly.
Their Story
Beckman Coulter attend a lot of events. Being spread across multiple projects meant they struggled to maintain brand consistency. They also found that, despite being seemingly everywhere all at once, they weren’t getting the quality or number of leads they wanted.
The OSCAR Difference
Consistency is key. Everything needs to work in alignment. Your messaging, hero product, branding and stand layout should work towards a united goal. The secret is simplicity.
OSCAR Services
We focussed on one hero product, making sure that the rest of the stand supported a single key message and strong, instantly recognisable branding.
But the (literal) icing on the cake was our lead capture strategy: delegates who entered their details were gifted a box of chocolates that contained the product specs on them!
The Result
- 300% increase in leads
- Scientists queued to see the stand
The layout and features of Beckman Coulter’s stand was so inviting and engaging, they had scientists queuing up to get in! The staff were able to have more focussed conversations and increased their leads by 300%.
It’s amazing what you can achieve when you think outside the (chocolate) box!
