We Increased Tradeshow Leads by 487% for one of Australia’s Leading Innovators in Water Pipeline Services
The Client
Saltire Infrastructure excel in their field but struggled to attract attention and gather leads at tradeshows. They acquired only 15 leads from their previous major event. Not a great result for many days of effort. This is a common issue within technical industries.
Luckily, this client was committed to getting better results. They were really ready to listen to the advice of experts, and make changes.
The OSCAR Difference
We recognised the need for a strategic overhaul and the opportunity to make their overall approach more purposeful. If you’re going to say you’re innovative, you’d better walk the talk. Your tradeshow stand needs to reflect your values and take the opportunity to draw people in with something engaging and interactive. Then conversion is easy!
Was the team slightly sceptical? Sure, but we wouldn’t be us if we didn’t push the boundaries!
OSCAR Services
We worked with Saltire Infrastructure to develop a focused plan based on strategic goals. Think more visitors, more hype, more leads and more confident staff on the ground. They also had two main contacts in their sights who were key influencers in their sector. This then served as the base for tradeshow ideation, execution and staff training.
The Result
- 487% increase in leads
- Finalist in exhibits report
The new strategy increased lead generation by 487%. They acquired 88 HIGH-QUALITY leads (that’s a big jump from 15!). Their stand also significantly boosted their industry reputation, positioning Saltire Infrastructure as a leader in innovative pipeline solutions.
They were recognised as FINALISTS in The OzWater 24 standout exhibits report.
Talk about making a splash!
We had some push back initially from our own team on the strategic direction proposed, but after the 1st hour on the floor they had bought into the plan. Our stand worked exceptionally well! Last year we only got 15 leads. Following your exhibit strategy and advice this year we walked away with 88 high quality leads. We couldn’t be happier!
