We Helped One Of The Leading Dental Consumables Suppliers In The Country Expand Their Market Reach And Achieve 250% ROI
The Client
Critical Dental is a premier supplier of dental consumables, celebrated for delivering industry-leading quality at competitive prices. They pride themselves on their extensive product range and exceptional service.
Meet Critical Dental: the heroes of dental consumables, championing top-tier products without the hefty price tag. It's their mission to stock your dental practice with nothing but the best, ensuring quality doesn't dent your budget.
Their Story
Critical Dental regularly participate in tradeshows, with pretty good results. But something was missing. They knew they weren’t capitalising on their investment as best they could, in terms of ROI and market expansion. Time for a minty fresh approach.
The OSCAR Difference
The biggest cavity in most tradeshow plans is that there isn’t actually a plan beyond the build. Success at a tradeshow is about far more than just showing up. You need a pre- and post-show plan, clear KPIs and well-trained staff who know what the goals are and how to hit them.
OSCAR Services
The implementation of an innovative, all-encompassing plan aimed at not just attracting but effectively capturing and converting leads, thus maximising the tradeshow investment.
Armed with a standout booth that begged attention and an all-hands-on-deck staff training, we turned the trade show floor into a strategic playground. The goal? To funnel leads right into their sales lap.
We helped Critical Dental to craft a comprehensive strategy that extended beyond the confines of the tradeshow floor. This strategy encompassed a robust pre-show promotional campaign, clearly defined exhibition KPIs and targeted staff training to enhance lead conversion and customer engagement. We designed a visually striking yet budget-friendly booth that would stand out in a white marquee.
The Result
- 250% ROI
- 20+ solid leads
This approach resulted in an outstanding 250% ROI. Critical Dental garnered over 20 solid leads for capital equipment and saw a significant increase in their customer base for consumable products, with numerous new and ongoing customer engagements. Additionally, there was a notable expansion in product sales to existing clients.
